Generative AI for Businesses Workshop

Generative AI is transforming how organizations operate, innovate, communicate, and deliver value. It is reshaping business functions such as marketing, customer experience, HR, operations, analytics, and product development. As AI tools such as ChatGPT, Claude, Gemini, and Midjourney rapidly enter the workplace, professionals require foundational understanding and practical skills to adopt AI responsibly, effectively, and competitively.

This workshop provides a business-focused, non-technical introduction to generative AI. Participants will learn how AI systems work, how to use them for productivity and innovation, and how to manage associated risks, ethics, and governance requirements. The content is derived from the EXIN BCS Generative Artificial Intelligence Award materials but redesigned as a hands-on corporate workshop without examinations.

Learning Outcomes:

At the end of this workshop, participants will be able to:

Understand the fundamentals of AI and generative AI, including key concepts, evolution, and capabilities
Explain how machine learning, deep learning, and generative models operate at a high level
Identify practical business applications for generative AI across different departments and industries
Apply generative AI tools to automate tasks, create content, and improve decision-making
Understand legal, ethical, and regulatory considerations for responsible use of generative AI
Identify risks such as bias, misinformation, data leakage, and hallucinations, and ways to mitigate them
Evaluate opportunities for AI adoption in organizational workflows and initiatives
Anticipate the future impact of generative AI on workforce, productivity, and digital transformation
Use AI tools safely, effectively, and responsibly in everyday business operations

The exam voucher is included in the course package.

Duration

3 Days

1.Introduction to AI & Generative AI

1.1 Meaning of AI, machine learning, deep learning & generative AI
1.2 Evolution of generative models (LLMs, diffusion models)
1.3 How generative AI produces text, images, audio & video
1.4 Real-world examples from business and industry

2.Generative AI Core Concepts for Businesses

2.1 AI capabilities & limitations
2.2 Understanding prompts, context, tokens & outputs
2.3 Practical demonstration: ChatGPT, Claude, Gemini, Midjourney
2.4 Identifying business-relevant use cases

3.Business Applications of Generative AI

3.1 Productivity & automation
3.2 Customer service & conversational AI
3.3 Marketing, content creation, design & creative workflows
3.4 HR, training development & documentation processes
3.5 Data analysis and decision support

4.Legal, Ethical & Responsible AI Use

4.1 Ethical considerations, biases, misuse & hallucinations
4.2 Data privacy risks, confidentiality & IP concerns
4.3 Regulatory expectations (Malaysia, global trends)
4.4 Guidelines for safe & responsible business adoption

5.Implementing AI in Business Processes

5.1 Opportunity analysis & feasibility
5.2 Integrating AI with existing workflows
5.3 Change management considerations
5.4 Case studies: Local & global organizations

6. Risk Management & Safe Deployment

6.1 AI risk categories & business impacts
6.2 Bias, misinformation, hallucinations & data leakage
6.3 Establishing guardrails, user policies & internal guidelines
6.4 Building AI governance foundations for SMEs

7. Hands-On Tools & Productivity Techniques

7.1 Advanced prompting frameworks (e.g., CRAFT, RACE)
7.2 Using AI for:
content generation
summarization & research
ideation & planning
workflow automation
7.3 Exploring plugins, AI agents & workflow orchestration

8. Organizational AI Strategy & Roadmap

8.1 Building internal AI capabilities
8.2 Identifying AI champions & governance roles
8.3 Assessing ROI & measurable outcomes
8.4 Preparing for future AI trends

Suitable for

This workshop is suitable for professionals interested in understanding and applying generative AI in business environments, including:

Business leaders & managers
Product managers & project managers
Marketing & communications teams
HR, L&D & operations teams
Designers, content creators & creative professionals
Consultants, analysts & digital transformation teams
Anyone seeking practical knowledge of AI tools for business use