Understand The Key Concepts of Business Relationship Management
- Identify the purpose, PSFs, and value of the BRM practice (Introduction).
- Understand the key challenges of business relationship management.
- Understand the key stakeholders of service relationships.
- Understand the service journey model including the steps and the role of touchpoints and service interactions.
- Understand the types of service relationship and the role of BRM in each type of service relationship.
Understand the BRM Value Streams and Processes
- Understand the ITIL service value chain model and the roles and relationships of service value streams, practices, and processes in creation of value.
- Understand the two main processes of the BRM practice, including their:
- Key inputs and outputs.
- Activities.
- Key questions.
- Know how to develop and apply relationship models.
- Know how to integrate BRM in the organization’s value streams.
Know How to apply BRM Models and Techniques
- Know how to apply the following in the context of BRM:
- Stakeholder analysis and mapping.
- Gemba walk.
- The voice of the customer.
Understand BRM Roles, Skills, and Organizational Solutions
- Understand the key skills required for BRM.
- Describe the responsibilities of the relationship manager and relationship agent roles.
- Know how to apply the LACMT model to BRM activities.
- Know how to position BRM within an organizational structure.
Understand How Information and Technology Support and Enables BRM
- Identify the key inputs and outputs of the BRM practice.
- Describe the key BRM automation tools and their role in the practice.
Understand The Role of Partners and Suppliers in BRM
- Understand the complexity of service relationships.
- Understand the dependencies of BRM on third parties.
Know How to Develop BRM Capability in an Organization
- Understand the key concepts of the ITIL maturity.
- Model:
- Capability assessment.
- The capability levels and criteria.
- Know how to apply capability criteria to plan BRM capability development.
- Identify key metrics and methods for improving BRM capabilities.
- Apply the key steps of BRM capability development.